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This site hidiamonds.com states the following, "Hawaii Diamonds and Hawaiian Diamond Appraisal." We noticed that the webpage also said " Hawaii Diamond Appraisal and Jewelry Appraisal." It also stated " Welcome to Associated Gemological Services. For decades we have provided consumers throughout Hawaii diamond and jewelry appraisal with quality and professionalism, loose diamonds and loose diamond appraisal. The success of our business has been our commitment to excellence and customer satisfaction. We invite you to share in this tradition. Hawaii Diamonds and Hawaiian Diamond Appraisal." The header had hawaii diamonds as the highest ranking keyword. It was followed by hawaii engagement rings, swiss watches, and hawaii loose diamonds which isn't as ranked as highly as hawaii diamonds. The next words the site used was diamonds online ideal-cut. wholesale diamonds was also included but will not be seen by web crawlers.